Business Development Best Practices
27 June 2011
Business Competition Best Practices: Win Loss Research
Frequently I am asked “how do you get information about the competition?” Most people are surprised when I tell them that getting useful competitive intelligence is actually the easiest part of managing successful business competition. One of the best methods to gain valuable competitive intelligence is so simple, straightforward, and productive that I have put it on my list of Business Competition Best Practices: Win Loss Research.
The benefits that win loss research routinely delivers include:
o Increasing your rate of successful wins in competitive sales situations
o Enhancing your product management and development initiatives
o Reducing the level of uncertainty involved in sales forecasting
o Strengthening top and bottom line results for your business
o Improving the efficiency of your sales cycle process
o Setting the stage for future business growth
Win loss research is a succinct, guided discussion with decision makers and who have been involved in your recent win and loss sales decisions. The goal is to learn what key distinctions they saw between you and your competitors, the importance of those distinctions and the value they assigned to each competitor. While the focus of this research is on gaining insight into how your competitors operate and how you fare in comparison, it is inevitable that you also gain valuable customer information in the process.
Win Loss Research drills down beyond standard pricing issues and gets into territories such as: decision process, sales team approach and professionalism, company reputation, product attributes, service issues, and handling of proposals. Although pricing information is involved, it should not be the centerpiece of the research unless it becomes apparent that it really was the key issue that drove the decision. The goal of Win Loss Research is to provide you with competitive insight you can act upon – actionable competitive intelligence – for sales process improvement and better results.
Typically this research is conducted either over the telephone or in a face-to-face interview. The latter is more common in places and cultures where that is the preferred communication modality. Getting the results that you want out of Win Loss Research is a combination of art and science; art being the skill of the researcher in eliciting the intelligence that you need; science being the development of a research guide that facilitates the discovery of actionable competitive intelligence.
As with almost anything worth doing, focusing on Critical Success Factors (CSFs) increases the likelihood that you will get what you need. For win loss research, focusing on the following CSFs will greatly increase your likelihood of obtaining productive competitor intelligence:
1) Selecting the optimal mix of win and loss opportunities to research is a reasonably complex task which must be done correctly to ensure that you are gaining insight from the target markets that matter most.
2) Development of a stimulating research survey that operates as a guide rather than a questionnaire is the backbone to outstanding results.
3) Using trained researchers who are skilled at eliciting useful information will usually provide more actionable intelligence.
Perhaps not surprising, the tone and quality of the initial research request can make or break your ability to get robust participation.
A common pitfall among companies that report doing win loss research is that they have their employees, typically the sales representatives, perform the research. You do need to have your sales people find out what happened. This should precede Win Loss Research which goes beyond the limited conversation from your sales reps’ debriefing. However, if the problem emanates from the quality of your sales person’s professionalism, it is not likely that you will learn this critical piece of information unless you use other resources for your research. It defies human behavior to think that the customer will feel comfortable being candid with a sales rep who has not met their expectations or that the sales rep will be candid in passing along information that may be construed as unfavorable to them.
An extraordinary thing about win loss research is that any size or category of company should be able to implement this as an ongoing business practice and see steady gains in their customer acquisition and sales. This form of research is not particularly costly or difficult to do, yet it does take a certain willingness to expose yourself to news that may make you uncomfortable at times.
One of the most frequent comments our researchers hear is a compliment to our clients for taking the time to learn and improve from their experience. Once you establish a practice of doing win loss research routinely and take action on the results, your company will realize the benefits of implementing this business competition best practice.
About the Author
Celeste Bishop is President of Bishop Market Resources a marketing services agency that focuses on classic and web related competition. For more ideas check Brain Food for Competitive Intelligence.
Business Development for Recruiters from Warren Kemp/Recruitment Matters International
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Advanced Ajax: Architectureand Best Practices $1.99 “I very much enjoyed how this book covers the full Ajax application lifecycle and not only coding techniques. Anyone who is looking to become a professional front-end developer will appreciate the architectural insight and best practices delivered by this book.” — Andi Gutmans, Co-Founder & Co-Chief Technology Officer of Zend Technologies Mission-Critical Ajax: Maximizing Scalability, Performance, Security, Reliability, and Maintainability Advanced Ajax: Architecture and Best Practices is the definitive guide to building business-critical, production-quality Web applications with Ajax. Shawn M. Lauriat systematically addresses the design, architecture, and development issues associated with Ajax, offering proven patterns and robust code examples available in no other book. You’ll find best practices for addressing the full spectrum of issues enterprise Ajax developers face: scalability, performance, security, reliability, flexibility, maintainability, and reusability. Writing for experienced Web developers, Lauriat delivers fresh ideas and elegant solutions: meaty technical content, presented with exceptional clarity. Among the many topics he covers in unprecedented depth: cleanly implementing JavaScript custom events to reduce coupling and to enhance flexibility; overcoming Ajax’s traditional accessibility limitations; reducing network latency through compression and other techniques; and much more. Coverage includes Planning Ajax interfaces for simplicity, clarity, and intuitiveness Creating scalable, maintainable architectures for client-side JavaScript Using thelatest tools to profile, validate, and debug client-side code Architecting the server side for security and functionality, while restricting loaded data, objects, and actions to current requests Protecting against the most widespread and significant Ajax security risks |
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Agile Adoption Patterns: A Roadmap to Organizational Success $49.99 Proven Patterns and Techniques for Succeeding with Agile in Your Organization Agile methods promise to help you create software that delivers far more business value—and do it faster, at lower cost, and with less pain. However, many organizations struggle with implementation and leveraging these methods to their full benefit. In this book, Amr Elssamadisy identifies the powerful lessons that have been learned about successfully moving to agile and distills them into 30 proven agile adoption patterns. Elssamadisy walks you through the process of defining your optimal agile adoption strategy with case studies and hands-on exercises that illuminate the key points. He systematically examines the most common obstacles to agile implementation, identifying proven solutions. You’ll learn where to start, how to choose the best agile practices for your business and technical environment, and how to adopt agility incrementally, building on steadily growing success. Next, he presents the definitive agile adoption pattern reference: all the information you need to implement the strategy that you’ve already defined. Utilizing the classic pattern format, he explains each agile solution in its proper context, revealing why it works—and how to make the most of it. The pattern reference prepares you to Understand the core drivers, principles, and values associated with agile success Tightly focus development on delivering business value–and recognize the “smells” of a project headed off track Gain rapid, effective feedback practices: iteration, kickoff and stand-up meetings, demos, retrospectives, and much moreFoster team development: co-location, self-organization, cross-functional roles, and how to bring the customer aboard Facilitate technical tasks and processes: testing, refactoring, continuous integration, simple design, collective code ownership, and pair programming |
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Agile Adoption Patterns: A Roadmap to Organizational Success $39.99 Proven Patterns and Techniques for Succeeding with Agile in Your Organization Agile methods promise to help you create software that delivers far more business value—and do it faster, at lower cost, and with less pain. However, many organizations struggle with implementation and leveraging these methods to their full benefit. In this book, Amr Elssamadisy identifies the powerful lessons that have been learned about successfully moving to agile and distills them into 30 proven agile adoption patterns. Elssamadisy walks you through the process of defining your optimal agile adoption strategy with case studies and hands-on exercises that illuminate the key points. He systematically examines the most common obstacles to agile implementation, identifying proven solutions. You’ll learn where to start, how to choose the best agile practices for your business and technical environment, and how to adopt agility incrementally, building on steadily growing success. Next, he presents the definitive agile adoption pattern reference: all the information you need to implement the strategy that you’ve already defined. Utilizing the classic pattern format, he explains each agile solution in its proper context, revealing why it works—and how to make the most of it. The pattern reference prepares you to Understand the core drivers, principles, and values associated with agile success Tightly focus development on delivering business value–and recognize the “smells” of a project headed off track Gain rapid, effective feedback practices: iteration, kickoff and stand-up meetings, demos, retrospectives, and much moreFoster team development: co-location, self-organization, cross-functional roles, and how to bring the customer aboard Facilitate technical tasks and processes: testing, refactoring, continuous integration, simple design, collective code ownership, and pair programming |
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Agile Career Development: Lessons and Approaches from IBM $31.99 Supercharge Performance by Linking Employee-Driven Career Development with Business GoalsHow do you make career development work for both the employee and the business? IBM® has done it by tightly linking employee-driven career development programs with corporate goals. In Agile Career Development, three of IBM’s leading HR innovators show how IBM has accomplished this by illustrating various lessons and approaches that can be applied to other organizations as well. This book is for every HR professional, learning or training manager, executive, strategist, and any other business leader who wants to create a high performing organization.“In the 21st century, there will be an increasing competitive need for any company to operate as a globally integrated enterprise that can effectively develop and then tap the skills and capabilities of its workforce anywhere in the world. In IBM, we have worked to enable a workforce that is adaptive, flexible, and capable of responding to changes in the marketplace and the needs of our clients. Agile Career Development shows how focusing on career development opportunities and guidance for employees is a key factor in our business strategy and a major source of value for IBM employees. This book can be used as a guide to any organization that is seeking to find practical ways to develop the talent of its workforce.”–J. Randall MacDonald, Senior Vice President, IBM Human Resources“This book highlights tried and true best practices developed at a company known the world over for active dedication to their workforce. Mary Ann, Diana, and Sheila have captured the key issues that will enhance and streamline your career development program and, subsequently, increase employee engagement, retention, and productivity. I particularly like their practical, real-life understanding of the barriers to most career development programs and the manageable framework to bring career growth to life. |
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Agile Career Development: Lessons and Approaches from IBM $31.99 IBM-proven techniques for improving performance by linking employee-driven career development with corporate goals Good for employees, good for the business: new career development best practices that can drive significant increases in productivity and retention Shows companies how to help their employees develop the right skills in the right place at the right time From IBM, an organization that is respected worldwide as a leading innovator in effective HR |
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Agile Career Development: Lessons and Approaches from IBM $39.99 Supercharge Performance by Linking Employee-Driven Career Development with Business GoalsHow do you make career development work for both the employee and the business? IBM® has done it by tightly linking employee-driven career development programs with corporate goals. In Agile Career Development, three of IBM’s leading HR innovators show how IBM has accomplished this by illustrating various lessons and approaches that can be applied to other organizations as well. This book is for every HR professional, learning or training manager, executive, strategist, and any other business leader who wants to create a high performing organization.“In the 21st century, there will be an increasing competitive need for any company to operate as a globally integrated enterprise that can effectively develop and then tap the skills and capabilities of its workforce anywhere in the world. In IBM, we have worked to enable a workforce that is adaptive, flexible, and capable of responding to changes in the marketplace and the needs of our clients. Agile Career Development shows how focusing on career development opportunities and guidance for employees is a key factor in our business strategy and a major source of value for IBM employees. This book can be used as a guide to any organization that is seeking to find practical ways to develop the talent of its workforce.”–J. Randall MacDonald, Senior Vice President, IBM Human Resources“This book highlights tried and true best practices developed at a company known the world over for active dedication to their workforce. Mary Ann, Diana, and Sheila have captured the key issues that will enhance and streamline your career development program and, subsequently, increase employee engagement, retention, and productivity. I particularly like their practical, real-life understanding of the barriers to most career development programs and the manageable framework to bring career growth to life. |
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Agile Portfolio Management $27.99 Agile development processes foster better collaboration, innovation, and results. So why limit their use to software projects—when you can transform your entire business?Written by agile-mentoring expert Jochen Krebs, this book illuminates the opportunities—and rewards—of applying agile processes to your overall IT portfolio.Whether project manager, business analyst, or executive—you’ll understand the business drivers behind agile portfolio management. And learn best practices for optimizing results.Use agile processes to align IT and business strategy Adapt and extend core agile processes Orchestrate the collaboration between IT and business vision Eliminate wish-list driven requirements, and manage expectations instead Optimize the balance of projects, resources, and assets in your portfolio Use metrics to communicate project status, quality, even team morale Create a portfolio strategy consistent with the goals of the organization Achieve organizational and process transparency Manage your business with agility—and help maximize the returns! |
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Agile Portfolio Management $34.99 Agile development processes foster better collaboration, innovation, and results. So why limit their use to software projects—when you can transform your entire business?Written by agile-mentoring expert Jochen Krebs, this book illuminates the opportunities—and rewards—of applying agile processes to your overall IT portfolio.Whether project manager, business analyst, or executive—you’ll understand the business drivers behind agile portfolio management. And learn best practices for optimizing results.Use agile processes to align IT and business strategy Adapt and extend core agile processes Orchestrate the collaboration between IT and business vision Eliminate wish-list driven requirements, and manage expectations instead Optimize the balance of projects, resources, and assets in your portfolio Use metrics to communicate project status, quality, even team morale Create a portfolio strategy consistent with the goals of the organization Achieve organizational and process transparency Manage your business with agility—and help maximize the returns! |
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Agile Project Management: Creating Innovative Products $39.99 Best practices for managing projects in agile environments—now updated with new techniques for larger projectsToday, the pace of project management moves faster. Project management needs to become more flexible and far more responsive to customers. Using Agile Project Management (APM), project managers can achieve all these goals without compromising value, quality, or business discipline. In Agile Project Management, Second Edition, renowned agile pioneer Jim Highsmith thoroughly updates his classic guide to APM, extending and refining it to support even the largest projects and organizations.Writing for project leaders, managers, and executives at all levels, Highsmith integrates the best project management, product management, and software development practices into an overall framework designed to support unprecedented speed and mobility. The many topics added in this new edition include incorporating agile values, scaling agile projects, release planning, portfolio governance, and enhancing organizational agility. Project and business leaders will especially appreciate Highsmith’s new coverage of promoting agility through performance measurements based on value, quality, and constraints.This edition’s coverage includes: Understanding the agile revolution’s impact on product development Recognizing when agile methods will work in project management, and when they won’t Setting realistic business objectives for Agile Project Management Promoting agile values and principles across the organization Utilizing a proven Agile Enterprise Framework that encompasses governance, project and iteration management, and technical practices Optimizing all five stages of the agile project: Envision, Speculate, Explore, Adapt, and Close Organizational and product-related processes for scaling agile to the largest projects and teams Agile project governance solutions for |
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Agile Project Management: Creating Innovative Products $39.99 Best practices for managing projects in agile environments—now updated with new techniques for larger projectsToday, the pace of project management moves faster. Project management needs to become more flexible and far more responsive to customers. Using Agile Project Management (APM), project managers can achieve all these goals without compromising value, quality, or business discipline. In Agile Project Management, Second Edition, renowned agile pioneer Jim Highsmith thoroughly updates his classic guide to APM, extending and refining it to support even the largest projects and organizations.Writing for project leaders, managers, and executives at all levels, Highsmith integrates the best project management, product management, and software development practices into an overall framework designed to support unprecedented speed and mobility. The many topics added in this new edition include incorporating agile values, scaling agile projects, release planning, portfolio governance, and enhancing organizational agility. Project and business leaders will especially appreciate Highsmith’s new coverage of promoting agility through performance measurements based on value, quality, and constraints.This edition’s coverage includes: Understanding the agile revolution’s impact on product development Recognizing when agile methods will work in project management, and when they won’t Setting realistic business objectives for Agile Project Management Promoting agile values and principles across the organization Utilizing a proven Agile Enterprise Framework that encompasses governance, project and iteration management, and technical practices Optimizing all five stages of the agile project: Envision, Speculate, Explore, Adapt, and Close Organizational and product-related processes for scaling agile to the largest projects and teams Agile project governance solutions for |
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Agile Project Management: Creating Innovative Products $43.99 Best practices for managing projects in agile environments—now updated with new techniques for larger projectsToday, the pace of project management moves faster. Project management needs to become more flexible and far more responsive to customers. Using Agile Project Management (APM), project managers can achieve all these goals without compromising value, quality, or business discipline. In Agile Project Management, Second Edition, renowned agile pioneer Jim Highsmith thoroughly updates his classic guide to APM, extending and refining it to support even the largest projects and organizations.Writing for project leaders, managers, and executives at all levels, Highsmith integrates the best project management, product management, and software development practices into an overall framework designed to support unprecedented speed and mobility. The many topics added in this new edition include incorporating agile values, scaling agile projects, release planning, portfolio governance, and enhancing organizational agility. Project and business leaders will especially appreciate Highsmith’s new coverage of promoting agility through performance measurements based on value, quality, and constraints.This edition’s coverage includes: Understanding the agile revolution’s impact on product development Recognizing when agile methods will work in project management, and when they won’t Setting realistic business objectives for Agile Project Management Promoting agile values and principles across the organization Utilizing a proven Agile Enterprise Framework that encompasses governance, project and iteration management, and technical practices Optimizing all five stages of the agile project: Envision, Speculate, Explore, Adapt, and Close Organizational and product-related processes for scaling agile to the largest projects and teams Agile project governance solutions for |
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Agile Project Management: Creating Innovative Products $32 Best practices for managing projects in agile environments—now updated with new techniques for larger projectsToday, the pace of project management moves faster. Project management needs to become more flexible and far more responsive to customers. Using Agile Project Management (APM), project managers can achieve all these goals without compromising value, quality, or business discipline. In Agile Project Management, Second Edition, renowned agile pioneer Jim Highsmith thoroughly updates his classic guide to APM, extending and refining it to support even the largest projects and organizations.Writing for project leaders, managers, and executives at all levels, Highsmith integrates the best project management, product management, and software development practices into an overall framework designed to support unprecedented speed and mobility. The many topics added in this new edition include incorporating agile values, scaling agile projects, release planning, portfolio governance, and enhancing organizational agility. Project and business leaders will especially appreciate Highsmith’s new coverage of promoting agility through performance measurements based on value, quality, and constraints.This edition’s coverage includes: Understanding the agile revolution’s impact on product development Recognizing when agile methods will work in project management, and when they won’t Setting realistic business objectives for Agile Project Management Promoting agile values and principles across the organization Utilizing a proven Agile Enterprise Framework that encompasses governance, project and iteration management, and technical practices Optimizing all five stages of the agile project: Envision, Speculate, Explore, Adapt, and Close Organizational and product-related processes for scaling agile to the largest projects and teams Agile project governance solutions for |
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Agile Software Development Ecosystems $54.99 In a highly volatile software development environment, developers must be nimble, responsive, and able to hit a moving target–in short, they must be agile. Agile software development is designed to address this need for speed and flexibility. Agility describes a holistic, collaborative environment in which you can both create and respond to change by focusing on adaptability over predictability, people over process. Agile software development incorporates proven software engineering techniques, but without the overhead and restrictions of traditional development methodologies. Above all, it fulfills its promise of delivering software that serves the client’s business needs.Written by one of the leaders of the Agile movement, and including interviews with Agile gurus Kent Beck, Robert Charette, Alistair Cockburn, Martin Fowler, Ken Schwaber, and Ward Cunningham, Agile Software Development Ecosystems crystallizes the current understanding of this flexible and highly successful approach to software development. It presents the key practices of all Agile development approaches, offers overviews of specific techniques, and shows how you can choose the approach that best suits your organization.This book describes–in depth–the most important principles of Agile development: delivering value to the customer, focusing on individual developers and their skills, collaboration, an emphasis on producing working software, the critical contribution of technical excellence, and a willingness to change course when demands shift. All major Agile methods are presented: ScrumDynamic Systems Development MethodCrystal MethodsFeature-Driven DevelopmentLean DevelopmentExtreme ProgrammingAdaptiveSoftware DevelopmentThroughout the book, case stories are used to illustrate how Agile practices empower success around the world in today’s chaotic software development industry. Agile Software Development Ecosystems also examines how to determine your organization’s Agile readiness, |
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Agile Software Development Ecosystems $54.99 In a highly volatile software development environment, developers must be nimble, responsive, and able to hit a moving target–in short, they must be agile. Agile software development is designed to address this need for speed and flexibility. Agility describes a holistic, collaborative environment in which you can both create and respond to change by focusing on adaptability over predictability, people over process. Agile software development incorporates proven software engineering techniques, but without the overhead and restrictions of traditional development methodologies. Above all, it fulfills its promise of delivering software that serves the client’s business needs.Written by one of the leaders of the Agile movement, and including interviews with Agile gurus Kent Beck, Robert Charette, Alistair Cockburn, Martin Fowler, Ken Schwaber, and Ward Cunningham, Agile Software Development Ecosystems crystallizes the current understanding of this flexible and highly successful approach to software development. It presents the key practices of all Agile development approaches, offers overviews of specific techniques, and shows how you can choose the approach that best suits your organization.This book describes–in depth–the most important principles of Agile development: delivering value to the customer, focusing on individual developers and their skills, collaboration, an emphasis on producing working software, the critical contribution of technical excellence, and a willingness to change course when demands shift. All major Agile methods are presented:ScrumDynamic Systems Development MethodCrystal MethodsFeature-Driven DevelopmentLean DevelopmentExtreme ProgrammingAdaptive Software DevelopmentThroughout the book, case stories are used to illustrate how Agile practices empower success around the world in today’s chaotic software development industry. |
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Agile Software Development: Best Practices for Large Software Development Projects $89.95 Software Development is moving towards a more agile and more flexible approach. It turns out that the traditional “waterfall” model is not supportive in an environment where technical, financial and strategic constraints are changing almost every day. But what is agility? What are today’s major approaches? And especially: What is the impact of agile development principles on the development teams, on project management and on software architects? How can large enterprises become more agile and improve their business processes, which have been existing since many, many years? What are the limitations of Agility? And what is the right balance between reliable structures and flexibility? This book will give answers to these questions. A strong emphasis will be on real life project examples, which describe how development teams have moved from a waterfall model towards an Agile Software Development approach. |
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Applied WPF 4 in Context $29.19 Applied WPF 4 in Context sets the standard for leveraging the latest Windows user interface technology in your business applications.Using this book, you’ll learn how to implement world-class Windows Professional Foundation (WPF)solutions in a real-world line of business applications, developing the code from the ground up, and understand how to apply best development practices and related .NET products and technologies to your solutions.You will cover designing and developing the application, testing and debugging, data access, reporting, and applying styles and themes to enhance the look of the user interface—all using WPF in a very practical, eminently useful context. You’ll create asynchronous and parallel code, and learn how to distribute the application’s components using Windows Communication Foundation (WCF). You’ll also apply the Model-View-ViewModel pattern, again in a real-world WPF application.Elegant and functionalWPFapplications areeasier to createthan ever before with Applied WPF 4 in Context.What you’ll learn XAML (the Extensible Application Markup Language) through hands-on practice How to integrateWindows Forms, DirectX, ActiveX,and other non-WPF technologies into your WPF application How to integrate WPF with report writers, such as Crystal Reports and SQL Server Reporting Services How to access remote services on a server from the client machine using Windows Communication Foundation Witness the development of a real line-of-business application from the ground up, from the design and analysis phase to the development and testing phase and, finally, how to deploy the application in a production environment, all using WPF and the latest development environment.Who this book is forThis book is for Windows application developers who want to understand the context in whichWPF sits and the standards and best practices that can be employed to |
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Applied WPF 4 in Context $39.99 Applied WPF 4 in Context sets the standard for leveraging the latest Windows user interface technology in your business applications.Using this book, you’ll learn how to implement world-class Windows Professional Foundation (WPF)solutions in a real-world line of business applications, developing the code from the ground up, and understand how to apply best development practices and related .NET products and technologies to your solutions.You will cover designing and developing the application, testing and debugging, data access, reporting, and applying styles and themes to enhance the look of the user interface—all using WPF in a very practical, eminently useful context. You’ll create asynchronous and parallel code, and learn how to distribute the application’s components using Windows Communication Foundation (WCF). You’ll also apply the Model-View-ViewModel pattern, again in a real-world WPF application.Elegant and functionalWPFapplications areeasier to createthan ever before with Applied WPF 4 in Context.What you’ll learn XAML (the Extensible Application Markup Language) through hands-on practice How to integrateWindows Forms, DirectX, ActiveX,and other non-WPF technologies into your WPF application How to integrate WPF with report writers, such as Crystal Reports and SQL Server Reporting Services How to access remote services on a server from the client machine using Windows Communication Foundation Witness the development of a real line-of-business application from the ground up, from the design and analysis phase to the development and testing phase and, finally, how to deploy the application in a production environment, all using WPF and the latest development environment.Who this book is forThis book is for Windows application developers who want to understand the context in whichWPF sits and the standards and best practices that can be employed to |
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Applied Wpf 4 in Context $29.2 New – Applied WPF 4 in Context sets the standard for leveraging the latest Windows user interface technology in your business applications. Using this book, you’ll learn how to implement world-class WPF solutions in a real-world line of business applications, developing the code from the ground up, and understand how to apply best development practices and related .NET products and technologies to your solution. You will cover designing and developing the application, testing and debugging, da |
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Applied Wpf 4 in Context $23.05 New – Applied WPF 4 in Context sets the standard for leveraging the latest Windows user interface technology in your business applications. Using this book, you’ll learn how to implement world-class WPF solutions in a real-world line of business applications, developing the code from the ground up, and understand how to apply best development practices and related .NET products and technologies to your solution. You will cover designing and developing the application, testing and debugging, da |
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Applied Wpf 4 in Context $29.2 Used – Applied WPF 4 in Context sets the standard for leveraging the latest Windows user interface technology in your business applications. Using this book, you’ll learn how to implement world-class WPF solutions in a real-world line of business applications, developing the code from the ground up, and understand how to apply best development practices and related .NET products and technologies to your solution. You will cover designing and developing the application, testing and debugging, d |
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Applied Wpf 4 in Context $23.05 Used – Applied WPF 4 in Context sets the standard for leveraging the latest Windows user interface technology in your business applications. Using this book, you’ll learn how to implement world-class WPF solutions in a real-world line of business applications, developing the code from the ground up, and understand how to apply best development practices and related .NET products and technologies to your solution. You will cover designing and developing the application, testing and debugging, d |
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Applying UML and Patterns: An Introduction to Object-Oriented Analysis and Design and Iterative Development $84.99 “This edition contains Larman’s usual accurate and thoughtful writing. It is a very good book made even better.”—Alistair Cockburn, author, Writing Effective Use Cases and Surviving OO Projects“Too few people have a knack for explaining things. Fewer still have a handle on software analysis and design. Craig Larman has both.”—John Vlissides, author, Design Patterns and Pattern Hatching“People often ask me which is the best book to introduce them to the world of OO design. Ever since I came across it Applying UML and Patterns has been my unreserved choice.”—Martin Fowler, author, UML Distilled and Refactoring“This book makes learning UML enjoyable and pragmatic by incrementally introducing it as an intuitive language for specifying the artifacts of object analysis and design. It is a well written introduction to UML and object methods by an expert practitioner.”—Cris Kobryn, Chair of the UML Revision Task Force and UML 2.0 Working GroupA brand new edition of the world’s most admired introduction to object-oriented analysis and design with UMLFully updated for UML 2 and the latest iterative/agile practicesIncludes an all-new case study illustrating many of the book’s key pointsApplying UML and Patterns is the world’s #1 business and college introduction to “thinking in objects”—and using that insight in real-world object-oriented analysis and design. Building on two widely acclaimed previous editions, Craig Larman has updated this book to fully reflect the new UML 2 standard, to help you master the art of object design, and to promote high-impact, iterative, and skillful agile modeling practices.Developers and students will learn object-oriented analysis and design (OOA/D) through three iterations of two |
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Applying UML and Patterns: An Introduction to Object-Oriented Analysis and Design and Iterative Development $84.99 “This edition contains Larman’s usual accurate and thoughtful writing. It is a very good book made even better.”—Alistair Cockburn, author, Writing Effective Use Cases and Surviving OO Projects“Too few people have a knack for explaining things. Fewer still have a handle on software analysis and design. Craig Larman has both.”—John Vlissides, author, Design Patterns and Pattern Hatching“People often ask me which is the best book to introduce them to the world of OO design. Ever since I came across it Applying UML and Patterns has been my unreserved choice.”—Martin Fowler, author, UML Distilled and Refactoring“This book makes learning UML enjoyable and pragmatic by incrementally introducing it as an intuitive language for specifying the artifacts of object analysis and design. It is a well written introduction to UML and object methods by an expert practitioner.”—Cris Kobryn, Chair of the UML Revision Task Force and UML 2.0 Working GroupA brand new edition of the world’s most admired introduction to object-oriented analysis and design with UMLFully updated for UML 2 and the latest iterative/agile practicesIncludes an all-new case study illustrating many of the book’s key pointsApplying UML and Patterns is the world’s #1 business and college introduction to “thinking in objects”—and using that insight in real-world object-oriented analysis and design. Building on two widely acclaimed previous editions, Craig Larman has updated this book to fully reflect the new UML 2 standard, to help you master the art of object design, and to promote high-impact, iterative, and skillful agile modeling practices.Developers and students will learn object-oriented analysis and design (OOA/D) through three iterations of two |
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Architect’s Essentials of Marketing(Architect’s Essentials of Professional Practice Series) $45 Easy access to crucial marketing information for design professionalsFind the concise, practical business information you need right now in the Architect’s Essentials of Professional Practice Series. These authoritative guides quickly make you an instant expert on the best business practices crucial for success in today’s design and construction professions. Each portable, affordable, user-friendly volume gives you:Authoritative advice from leading national figuresFlip-and-find access to critical business informationBulleted lists and callout boxes for quick referenceClear, insightful explanations of complex business topicsFor design firms that want to take control of their marketing plans and increase business, Architect’s Essentials of Marketing is the single-source guide with all the answers. Through concise, step-by-step instructions, it illuminates all aspects of creating a winning marketing strategy and covers how to leverage a variety of marketing tools and resources. Valuable, real-world guidance from an industry-leading marketing professional addresses how to manage the business development cycle to acquire clients and build your business.Packed with field-tested tips and techniques that can be implemented right away, Architect’s Essentials of Marketing is an essential go-to guide for architects, landscape architects, urban designers, and interior designers. |
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Architecting Microsoft .NET Solutions for the Enterprise $44.99 Make the right architectural decisions up front–and improve the quality and reliability of your results. Led by two enterprise programming experts, you”ll learn how to apply the patterns and techniques that help control project complexity–and make systems easier to build, support, and upgrade–right from the start. Get pragmatic architectural guidance on how to: Build testability, maintainability, and security into your system early in the designExpose business logic through a service-oriented interfaceChoose the best pattern for organizing business logic and behaviorReview and apply the patterns for separating the UI and presentation logicDelve deep into the patterns and practices for the data access layerTackle the impedance mismatch between objects and dataMinimize development effort and avoid over-engineering–and deliver more robust resultsGet code samples on the Web. |
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Architecting Software Intensive Systems: A Practitioners Guide $81.34 Architectural design is a crucial first step in developing complex software intensive systems. Early design decisions establish the structures necessary for achieving broad systemic properties. However, today’s organizations lack synergy between software their development processes and technological methodologies. Providing a thorough treatment of the latest theory and best practices, Architecting Software Intensive Systems: A Practitioner’s Guide explains:How and when to design architecturesHow to weave architecture design processes into existing development processesWhat to do with architecture design artifacts once createdThe first section establishes key concepts in architectural design for software intensive systems, including architectural drivers, structures, and fundamental guidance for architectural design. The book goes on to describe the industry tested Architecture Centric Design Method. Each stage of the method is explained and the book provides all of the supporting templates and checklists. The last section discusses practical matters, including how to adopt disciplined architectural design practices into existing organizational development processes.With the principled understanding of design provided by this book, architects can temper their visceral instinct to react and be better prepared to address a broader range of design problems regardless of business context or their domain experience. |
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Architectures for E-Business Systems: Building the Foundation for Tomorrow’s Success $129.95 As dot.com companies grapple with rigid market conditions and we keep hearing how the big technology players are being punished on Wall Street, it becomes easy to think of the Internet as a fad. The Internet frenzy may have subsided, but interest in the Internet as a business and marketing tool is still strong. It will continue to impact organizations and create opportunities. Sooner or later every organization will use the Internet for some facet, large or small, of its business. Architecture for e-Business Systems: Building the Foundation for Tomorrow’s Success provides complete coverage of best practices and architecture applications. The book gives hands-on details to the IT manager faced with the daunting task of transitioning 40 years worth of computing detritus supporting a brick-and-mortar operation into an online business – melding the walk-in customer with the surf-in customer. It highlights strategy and planning, e-enabled business solutions, wireless and mobile business solutions, project development approaches, e-enabled architecture and design, toolkits, testing, performance, and security. The Internet will continue to impact individuals and organizations. Companies looking to grow their business through the Internet will find numerous new opportunities. With its focus on strategic and tactical knowledge Architecture for e-Business Systems: Building the Foundation for Tomorrow’s Success shows you how to successfully build and deploy Internet applications that stand up to the rigors of today’s demanding business environment. |
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Asia’s Best: The Myth and Reality of Asia’s Most Successful Companies $5.03 New – Asia’s Best provides a “reality-based” evaluation of a broad spectrum of companies in Asian, offering a practical assessment of the varying factors involved in their success. Debunking the notion of “unique Asian values” and “inscrutable business practices”, leading consultant Michael Alan Hamlin focuses on the hard-core business development realities that contribute to both rapid growth and longevity. In so doing, he provides a strategic guide for companies in Asia – and companies that wi |
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Asia’s Best: The Myth and Reality of Asia’s Most Successful Companies $5.1 New – Asia’s Best provides a “reality-based” evaluation of a broad spectrum of companies in Asian, offering a practical assessment of the varying factors involved in their success. Debunking the notion of “unique Asian values” and “inscrutable business practices”, leading consultant Michael Alan Hamlin focuses on the hard-core business development realities that contribute to both rapid growth and longevity. In so doing, he provides a strategic guide for companies in Asia – and companies that wi |
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Audit Committee Essentials $35.24 Audit Committee EssentialsIn response to the Sarbanes-Oxley Act, increased oversight burdens have been placed on boards of directors. Even the boards or trustees of many privately held and not-for-profit corporations have adopted a number of these practices as a measure of best corporate practice. The need has never been greater for audit committees to assume primary responsibility for some of the most important duties of the boards of directors and to report regularly to the full board. Providing indispensable and authoritative guidance, Audit Committee Essentials covers the roles and responsibilities of the audit committee and explains why risk management and internal control are so critical and how the audit committee can work to make them even more effective.Avoiding complex jargon and legalese, this concise yet comprehensive volume emphasizes the oversight of the financial reporting process and related controls as well as the oversight of ethics and the independent and internal audits. Here, board members, audit committee members, and managers will find sound information about legally mandated matters affecting audit committees, as well as best practices advanced by thought leaders in the field of governance, with a focus on the requirements and responsibilities within the U.S.Ideal for both profit and not-for-profit corporations, Audit Committee Essentials explains the essentials of the current status of audit committee formation requirements, operating guidelines, and specific respons-ibilities, including:The historical development of audit committees, from their earliest origins in the 1940s to the presentPertinent information from such highly respected legal sources as the Model Business Corporation Act, the Principles of Corporate Governance, and the 2007 edition of the Corporate Director’s GuidebookThe personal characteristics of an effective board and audit committee memberThe specific duties of |
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B2b Brand Management $2.92 This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. It offers strategies for a successful development of branding concepts for business markets and explains the benefits and the value a business, product or service provides to industrial customers. As industrial companies are turning to branding this book provides the best practices and hands-on advice for B2B brand management. |
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Be a Successful Green Builder $34.95 Increase Profits by Incorporating Sustainable Practices into Your Building OperationsFilled with environmentally friendly methods that reduce the impact of housing on natural areas, Be a Successful Green Builder contains everything needed to get started in the green building business and develop a thriving enterprise.Successful contractor and bestselling author R. Dodge Woodson explains how to select green building products, understand zoning requirements associated with green building, write winning proposals, find suitable financing, and deal with brokers. He also reviews 20 key mistakes to avoid in building green. Be a Successful Green Builder features: A plain-English guide to developing a lucrative green building enterprise Information on selecting the best green building products Valuable tips on preparing winning bids Step-by-step advice on expanding a green building businessInside This Hands-on Guide to Profitable Green Building• Getting Started in Green Building • Setting Up Your Business Structure • 20 Mistakes to Avoid When Becoming a Green Contractor • Matching Green Projects with Suitable Locations • Finding Financing • Working from Home Versus an Office • Building on Speculation • Working with Real Estate Brokers • Selecting Green Building Products • Dealing with Subcontractors • Preparing Winning Bids • Using Sustainable Practices to Make More Money • Growing Your Business • Expanding into Green Land Development to Double Your Money • Landscaping Tips that Sell Houses Fast |
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Be a Successful Green Builder $34.95 Increase Profits by Incorporating Sustainable Practices into Your Building OperationsFilled with environmentally friendly methods that reduce the impact of housing on natural areas, Be a Successful Green Builder contains everything needed to get started in the green building business and develop a thriving enterprise.Successful contractor and bestselling author R. Dodge Woodson explains how to select green building products, understand zoning requirements associated with green building, write winning proposals, find suitable financing, and deal with brokers. He also reviews 20 key mistakes to avoid in building green. Be a Successful Green Builder features:A plain-English guide to developing a lucrative green building enterpriseInformation on selecting the best green building productsValuable tips on preparing winning bidsStep-by-step advice on expanding a green building businessInside This Hands-on Guide to Profitable Green Building• Getting Started in Green Building • Setting Up Your Business Structure • 20 Mistakes to Avoid When Becoming a Green Contractor • Matching Green Projects with Suitable Locations • Finding Financing • Working from Home Versus an Office • Building on Speculation • Working with Real Estate Brokers • Selecting Green Building Products • Dealing with Subcontractors • Preparing Winning Bids • Using Sustainable Practices to Make More Money • Growing Your Business • Expanding into Green Land Development to Double Your Money • Landscaping Tips that Sell Houses Fast |
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Becoming Agile: In an Imperfect World $44.99 Many books discuss Agile from a theoretical or academic perspective. Becoming Agile takes a different approach and focuses on explaining Agile from a case-study perspective. Agile principles are discussed, explained, and then demonstrated in the context of a case study that flows throughout the book. The case study is based on a mixture of the author’s real-world experiences. Becoming Agile also focuses on the importance of adapting Agile principles to the realities of your environment. In the early days of Agile, there was a general belief that Agile had to be used in all phases of a project, and that it had to be used in its purest form. Over the last few years, reputable Agile authorities have begun questioning this belief: We’re finding that the best deployments of Agile are customized to the realities of a given company.Greg Smith is a certified ScrumMaster and a Senior Project Manager. Greg is also an instructor of Agile Project Management at Bellevue Community College. Greg has over 20 years of experience as a development manager, project manager, business analyst, and product manager. He has worked for large conglomerates, tiny start-ups, and medium size companies including: Philips Electronics, R.R. Donnelley, Oh Boy! Oberto, and the Seattle Times New Media group. Greg helps companies create a custom agile process that supports the realities of their environment. Greg’s focus has been on iteratively migrating a company to agile and actively involving the development team in the process. This background has given him insight into what it takes to sustain an agile culture and process over time.Dr. Ahmed Sidky guides organizations during their transition to agile software development. His research includes a value-based agile measurement index, known as the Sidky Agile Measurement Index, and a process framework for the adoption of agile practices. Dr. Sidky developed Dr. Agile (www.dragile.com), an online readiness assessment tool that |
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Beginning C# Object-Oriented Programming $49.99 Beginning C# Object-Oriented Programming brings you into the modern world of development as you master the fundamentals of programming with C# and learn to develop efficient, reusable, elegant code through the object-oriented programming (OOP) methodology. Take your skills out of the 20th century and into this one with Dan Clark’s accessible, quick-paced guide to C# and object-oriented programming, completely updated for .NET 4.0 and C# 4.0.As you develop techniques and best practices for coding in C#, one of the world’s most popular contemporary languages, you’ll experience modeling a “real world” application through a case study, allowing you to see how both C# and OOP (a methodology you can use with any number of languages) come together to make your code reusable, modern, and efficient.With more than 30 fully hands-on activities, you’ll discover how to transform a simple model of an application into a fully-functional C# project, including designing the user interface, implementing the business logic, and integrating with a relational database for data storage. Along the way, you will explore the .NET Framework, the creation of a Windows-based user interface, a web-based user interface, and service-oriented programming, all using Microsoft’s industry-leading Visual Studio 2010, C#, Silverlight, the Entity Framework, and more.What you’ll learn Learn to use the Universal Modeling Language (UML)to quickly design an application correctly from the first time Understand object-oriented programming principles and how they benefit your work in today’s dual Web- and Windows-based world Integrate OOP fundamentals when developing code in C# Discover the .NET Framework and how it can help you create applications quickly and efficiently Walk along as the author develops a complete Windows- and Web-based application using the techniques and best practices covered inside |
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Beginning C# Object-Oriented Programming $39.99 Beginning C# Object-Oriented Programming brings you into the modern world of development as you master the fundamentals of programming with C# and learn to develop efficient, reusable, elegant code through the object-oriented programming (OOP) methodology. Take your skills out of the 20th century and into this one with Dan Clark’s accessible, quick-paced guide to C# and object-oriented programming, completely updated for .NET 4.0 and C# 4.0.As you develop techniques and best practices for coding in C#, one of the world’s most popular contemporary languages, you’ll experience modeling a “real world” application through a case study, allowing you to see how both C# and OOP (a methodology you can use with any number of languages) come together to make your code reusable, modern, and efficient.With more than 30 fully hands-on activities, you’ll discover how to transform a simple model of an application into a fully-functional C# project, including designing the user interface, implementing the business logic, and integrating with a relational database for data storage. Along the way, you will explore the .NET Framework, the creation of a Windows-based user interface, a web-based user interface, and service-oriented programming, all using Microsoft’s industry-leading Visual Studio 2010, C#, Silverlight, the Entity Framework, and more.What you’ll learn Learn to use the Universal Modeling Language (UML)to quickly design an application correctly from the first time Understand object-oriented programming principles and how they benefit your work in today’s dual Web- and Windows-based world Integrate OOP fundamentals when developing code in C# Discover the .NET Framework and how it can help you create applications quickly and efficiently Walk along as the author develops a complete Windows- and Web-based application using the techniques and best practices covered inside |
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Beginning Spring Framework 2 $39.99 Beginning Spring Framework 2Developing server-side applications with Java Enterprise Edition can be complex and time consuming. The Spring Framework is designed from the ground up to make it easier than ever. With this book as your guide, you quickly learn how to use the latest features of Spring 2 and other open-source tools, such as JUnit, Ant, and Hibernate®, that can be downloaded for free on the web.With this book you hit the ground running and work with a server-side Spring example within the first chapter. You become quickly familiarized with the technology pieces and the lingo of Spring 2 that facilitate creation of Java server applications. In each subsequent chapter, you explore in more depth afundamental area of Spring application design and development by walking through the steps involved in building a larger production-scale example.What you will learn from this bookHow to utilize the Spring 2 Framework and associated APIs in building your applicationsHow to implement core best practices including inversion of control, dependency injection, and aspect oriented programmingHow to code and test POJO (Plain Old Java Object) centric design and development, enabling business logicHow to support data access to and from relational database servers using the Java Persistence API (JPA)How to create maintainable Java server applications that decouple the user interface from the business logic by using Spring MVCHow to create applications that generate RSS for web syndication, and PDFs for portable reportsHow to build Web Services interoperability features that enable your server applications to exchange data and information with Microsoft .NET based systemsHow to improve system robustness by adding transactional support to Spring applicationsWho this book is forThis book is for Java developers who want tobuild server-side applications utilizing the Spring Framework and |
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Best Business Practices for Global Competitiveness $30.95 Used – In the developing countries world-wide, in recent times, the pace of India’s development depends to a large extent on its ability to implement the latest global manufacturing and the information and communication technologies and increase its competitiveness in the international market. In the developing countries world-wide, in recent times, manufacturing is taking over agriculture which in turn has led to the explosive growth of the service sector, especially in the fields of financial |
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