B2b Leads
19 September 2011
Our company caters to apparel B2B markets. Anybody with information on sales outsourcing agencies in the US?
Hi
We are a company which provides software solutions and services for the apparel industry. We want to enter the US market. We cater to the B2B markets with apparel manufacturers and designers being our main customers. I would like to know what would be the best way to go about recruiting sales force partner’s, resellers and agents so we can be up and running in the US market within a minimum time period and logistics complication
Our products have a high price point and corporates and academic institutes form our customerbase.
Any Leads to sites, associations, agencies and other contacts who can help build a distribution network for the US market would be greatly appreciated
Thanks
Register your company with http://list.helpmeoutsource.com
a managed outsource provider
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Maximizing Lead Generation: The Complete Guide for B2B Marketers $19.99 The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads!Lead generation is “Job One”: B2B marketers’ single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace—from enterprise technology to industrial equipment to professional services.World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You’ll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking.Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity—and company profits.You’ll Learn How To:• Develop and refine rules that consistently lead to higher-quality leads• Gain deeper insights into your customers and their buying processes• Build sophisticated, accurate marketing databases• Identify the media most likely to work for you• Execute highly effective campaigns• Drive huge ROI improvements• Use BANT and other qualification criteria• Apply new “nurturing” techniques to convert “duds” into “diamonds”• Track results and quantify the business value of campaigns• Utilize best practices content marketing and marketing automation• Integrate continuous improvement into lead generation• Discover 10 trends that will transform the way you prospect |
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Winning With Customers: A Playbook For B2b $41.79 Do Your Customers Make More Money Doing Business With You? Knowing the answer can help you build measurable and valuable customer relationships, outperform the competition, and unlock profitable growth. Companies are blind to opportunities for profitable customer relationships without a deep understanding of how they create customer value relative to competitors. With a rigorous and measurable understanding of how customers make more money today and in the future with you, combined with supporting plans and tools to align the entire organization for success, a company can win and win big. Winning with Customers offers a step-by-step playbook to help companies develop this capability for themselves, act on it, build a culture around it and sustain it over time. The playbook includes case studies, interviews, and tools from leading B2B companies who have demonstrated success. Written by recognized business thought leaders and practitioners, this book will guide you to profitable growth. The book also serves as a launch point into a community of like-minded executives that includes a companion website which offers exercises, access to thought leaders, and other tools help you win with customers. |
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Always Be Testing: The Complete Guide to Google Website Optimizer $29.99 If you want more leads, sales, and profits from your website, then you need to test, test, test. Google Website Optimizer is all about testing, and this book shows you how to use that free tool to discover what is best for your site and your bottom line. Recognized online marketing guru Bryan Eisenberg and his chief scientist John Quarto-vonTivadar explain how to test and get more of your visitors to take the actions you want them to take: contact you, buy something, subscribe, or otherwise engage with your site. Learn to develop a testing framework and establish goals and parametersDetermine how well your site calls visitors to take action and learn how to make improvementsDiscover the best approach for selecting and categorizing productsOptimize your landing pages and revise your content with copy that sellsUnderstand exactly which test works best for a given purposeLearn what you need to bring to the testing experience to reap the fullest benefitsLearn how to design impactful tests in sales, lead generation, B2B, and B2C situationsGet over 250 testing ideas based on all the factors that contribute to a site’s ability to convert online visitors”I can tell you two things. The first thing is: Testing works. If you’re not doing it well, you’re missing out. The second? Bryan Eisenberg knows what he’s talking about. Time to get started, time to start testing.”—Seth Godin, Author of Meatball Sundae”Bryan and John have combined years of experience in persua­sive marketing with their deep knowledge of Google Website Optimizer to deliver actionable insights that will make rock stars out of any marketing team.”—Tom Leung, Senior Business Product Manager, Google Website Optimizer”Bryan Eisenberg delivers the What, Why, and How of closing significantly more online sales.”—Jim Sterne, Founder, Emetrics Summit”Always |
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Always Be Testing: The Complete Guide to Google Website Optimizer $29.99 If you want more leads, sales, and profits from your website, then you need to test, test, test. Google Website Optimizer is all about testing, and this book shows you how to use that free tool to discover what is best for your site and your bottom line. Recognized online marketing guru Bryan Eisenberg and his chief scientist John Quarto-vonTivadar explain how to test and get more of your visitors to take the actions you want them to take: contact you, buy something, subscribe, or otherwise engage with your site. Learn to develop a testing framework and establish goals and parametersDetermine how well your site calls visitors to take action and learn how to make improvementsDiscover the best approach for selecting and categorizing productsOptimize your landing pages and revise your content with copy that sellsUnderstand exactly which test works best for a given purposeLearn what you need to bring to the testing experience to reap the fullest benefitsLearn how to design impactful tests in sales, lead generation, B2B, and B2C situationsGet over 250 testing ideas based on all the factors that contribute to a site’s ability to convert online visitors”I can tell you two things. The first thing is: Testing works. If you’re not doing it well, you’re missing out. The second? Bryan Eisenberg knows what he’s talking about. Time to get started, time to start testing.”—Seth Godin, Author of Meatball Sundae”Bryan and John have combined years of experience in persua­sive marketing with their deep knowledge of Google Website Optimizer to deliver actionable insights that will make rock stars out of any marketing team.”—Tom Leung, Senior Business Product Manager, Google Website Optimizer”Bryan Eisenberg delivers the What, Why, and How of closing significantly more online sales.”—Jim Sterne, Founder, Emetrics Summit”Always |
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Digital Body Language: Deciphering Customer Intentions in an Online World $29.95 In complex business-to-business sales processes, buyers are rewriting the rules. Today’s instantaneous access to an online array of information and resources from brochures to portals to Web 2.0 social media – means buyers can quietly self-educate and autonomously direct the pace, direction, and timing of the purchase (not sales) cycle. For companies accustomed to relying on trained sales professionals to act as trusted advisors and guide buyers through a defined, structured process from the very inception of the sales opportunity – these changes are potentially disruptive on a massive scale. In this virtual marketing environment, a savvy sales rep can no longer read the room. Today, B2B marketers must decode a buyer s digital body language to understand the roles, information needs, timing, and buying intentions of its largely faceless and elusive target market. In this thoughtful and groundbreaking book, Steven Woods helps B2B marketing professionals understand the new dynamics of marketing complex products and services. He walks through the new tools available to buyers, how to read digital body language, and how to respond most effectively to maximize the volume and quality of leads. Woods shows that, by embracing the concept of digital body language, marketers can re-engage with sales colleagues on a more strategic level and increase their value to the enterprise. |
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Escaping the Black Hole: Minimizing the Damage from the Marketing-Sales Disconnect $2.3 New – A fourth of all B2B marketing and sales resources are wasted on misguided initiatives and activities. As much as 80 to 90 percent of the content produced by marketing is considered useless by salespeople. And only 29 percent of a B2B salesperson’s time is actually spent on selling. Companies who sell complex products and services struggle with the growth in the raw volume of content, the constant change, and the number of contributors. This often leads to significant duplication, inconsist |
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Escaping the Black Hole: Minimizing the Damage from the Marketing-Sales Disconnect $37.95 A fourth of all B2B marketing and sales resources are wasted on misguided initiatives and activities. As much as 80 to 90 percent of the content produced by marketing is considered useless by salespeople. And only 29 percent of a B2B salesperson’s time is actually spent on selling. Companies who sell complex products and services struggle with the growth in the raw volume of content, the constant change, and the number of contributors. This often leads to significant duplication, inconsistent information, and a dilution of the message that complicates the sales process – confusing prospects and sales reps alike. Written by sales and marketing expert Bob Schmonsees, this enlightening book aligns marketing and sales organizations, putting everyone companywide – from the CEO to the assistant – on the same page. The last decade saw an increasing misalignment between marketing and sales, as well as allowed inefficiencies to creep into the marketing and selling model. Schmonsees reveals the secrets to bridging the gap, cutting the clutter, and eliminating the waste. |
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Escaping the Black Hole: Minimizing the Damage from the Marketing-Sales Disconnect $5.83 New – A fourth of all B2B marketing and sales resources are wasted on misguided initiatives and activities. As much as 80 to 90 percent of the content produced by marketing is considered useless by salespeople. And only 29 percent of a B2B salesperson’s time is actually spent on selling. Companies who sell complex products and services struggle with the growth in the raw volume of content, the constant change, and the number of contributors. This often leads to significant duplication, inconsist |
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Lead Generation for the Complex Sale $24.95 Presents a strategic, multi-modal approach to generating highly profitable leads Lead Generation for the Complex Sale arms you with a proven approach to generating qualified leads for complex sales. The complex sale, a synthesis of consultative, competitive, and team selling that targets potential buyers for team service solutions, is the norm in today’s B2B environment. You’ll learn to define your ideal leads and target your sales approaches; align sales and marketing to optimize the number of leads; build strong lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more. |
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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI $24.95 Presents a strategic, multi-modal approach to generating highly profitable leads Lead Generation for the Complex Sale arms sales you with a proven approach to generating qualified leads for complex sales. The complex sale, a synthesis of consultative, competitive, and team selling that targets potential buyers for team service solutions, is the norm in today’s B2B environment. You’ll learn to define your ideal leads and target your sales approaches; align sales and marketing to optimize the number of leads; build strong lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more. |
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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your Roi $9.78 New – Presents a strategic, multi-modal approach to generating highly profitable leads “Lead Generation for the Complex Sale” arms you with a proven approach to generating qualified leads for complex sales. The complex sale, a synthesis of consultative, competitive, and team selling that targets potential buyers for team service solutions, is the norm in today’s B2B environment. You’ll learn to define your ideal leads and target your sales approaches; align sales and marketing to optimize the nu |
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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your Roi $8.74 New – Presents a strategic, multi-modal approach to generating highly profitable leads “Lead Generation for the Complex Sale” arms you with a proven approach to generating qualified leads for complex sales. The complex sale, a synthesis of consultative, competitive, and team selling that targets potential buyers for team service solutions, is the norm in today’s B2B environment. You’ll learn to define your ideal leads and target your sales approaches; align sales and marketing to optimize the nu |
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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your Roi $2.9 Used – Presents a strategic, multi-modal approach to generating highly profitable leads “Lead Generation for the Complex Sale” arms you with a proven approach to generating qualified leads for complex sales. The complex sale, a synthesis of consultative, competitive, and team selling that targets potential buyers for team service solutions, is the norm in today’s B2B environment. You’ll learn to define your ideal leads and target your sales approaches; align sales and marketing to optimize the n |
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Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your Roi $1.84 Used – Presents a strategic, multi-modal approach to generating highly profitable leads “Lead Generation for the Complex Sale” arms you with a proven approach to generating qualified leads for complex sales. The complex sale, a synthesis of consultative, competitive, and team selling that targets potential buyers for team service solutions, is the norm in today’s B2B environment. You’ll learn to define your ideal leads and target your sales approaches; align sales and marketing to optimize the n |
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Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale $19.99 A snapshot of today’s B2B selling environment: Sales cycles are chaotic and getting ever longer. It is impossible to predict results and plan for the future. Customer bases are eroding. Satisfaction and retention rates are dropping, and customer relationships are not expanding. In The Prime Solution, author Jeff Thull presents sellers with the integrated, cross-functional approach required to develop and deliver compelling whole solutions, and profit in today’s complex B2B environment. The Prime Solution leads B2B sellers through major components of the value promise system, such as the creation, marketing, selling, implementing, and measurement of whole solutions, or prime solutions, that fully deliver on their promise to customers. The Prime Solution shows sellers how to turn value fulfillment into a core competency, because they’ve helped customers understand and achieve the full value of the products and services they’ve purchased. The power of this model rests in closing the “”value gap”", or that frustrating division often created by sellers who have either been unable or unwilling to fulfill the promises they’ve made about their products, and by customers who are unwilling or unable to comprehend the total value received. Author Jeff Thull describes a disciplined, “”all-hands”" approach that involves all the teams in an organization connected to the customer: R&D, marketing, sales, and service. This practical, whole solutions approach has been used with astonishing success by small to midsized companies as well as major corporations worldwide. Whether in technology, manufacturing, professional services, health care, or finance, this is a guide for professionals involved in creating, marketing, and delivering complex B2B products and services. Senior management, sales and marketing managers, technical specialists, product managers, customer service and account managers will find new ideas and tactical solutions |
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Quick Win B2B Sales: Answers to Your Top 100 B2B Sales Questions $10.51 Used – Designed so that you can dip in and out seeking answers to your top B2B sales questions, as they arise, there are seven sections to the book: * Sales Essentials. * Sales Leads. * Sales Meetings. * Sales Cycles. * Sales Orders. * Repeat Sales. * Sales Management. In addition, using the grid in the Contents, you can search for questions and answers across a range of topics, including: * Message & Materials. * Skills. * Strategy. * Systems & Structures. And, where appropriate, answers cross- |
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Quick Win B2B Sales: Answers to Your Top 100 B2B Sales Questions $10.51 New – Designed so that you can dip in and out seeking answers to your top B2B sales questions, as they arise, there are seven sections to the book: * Sales Essentials. * Sales Leads. * Sales Meetings. * Sales Cycles. * Sales Orders. * Repeat Sales. * Sales Management. In addition, using the grid in the Contents, you can search for questions and answers across a range of topics, including: * Message & Materials. * Skills. * Strategy. * Systems & Structures. And, where appropriate, answers cross-r |
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Quick Win B2B Sales: Answers to Your Top 100 B2B Sales Questions $7.42 Used – Designed so that you can dip in and out seeking answers to your top B2B sales questions, as they arise, there are seven sections to the book: * Sales Essentials. * Sales Leads. * Sales Meetings. * Sales Cycles. * Sales Orders. * Repeat Sales. * Sales Management. In addition, using the grid in the Contents, you can search for questions and answers across a range of topics, including: * Message & Materials. * Skills. * Strategy. * Systems & Structures. And, where appropriate, answers cross- |
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Quick Win B2B Sales: Answers to Your Top 100 B2B Sales Questions $9.66 New – Designed so that you can dip in and out seeking answers to your top B2B sales questions, as they arise, there are seven sections to the book: * Sales Essentials. * Sales Leads. * Sales Meetings. * Sales Cycles. * Sales Orders. * Repeat Sales. * Sales Management. In addition, using the grid in the Contents, you can search for questions and answers across a range of topics, including: * Message & Materials. * Skills. * Strategy. * Systems & Structures. And, where appropriate, answers cross-r |
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Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships $14.99 Used – The first book devoted entirely to B2B social marketingB2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sal |
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Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships $16.16 New – The first book devoted entirely to B2B social marketingB2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sale |
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Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships $27.95 Use social marketing to energize your B2B relationshipsSPENDING ON B2B SOCIAL MARKETING is expected to grow 21 percent annually through 2013, yet the innovations of successful companies get surprisingly little attention. This book guides the reader step by step through the process of building and executing a social marketing strategy intended specifically to address the unique needs of business customers.It’s no secret that social media tools offer powerful new ways to build and cement customer relationships, but the most prominent success stories in books and the media have been about customer markets. The potential for the same tools to transform B2B marketing has been mostly overlooked.Until now. Social media visionary Paul Gillin and strategic corporate communications consultant Eric Schwartzman have teamed up to present research, stories, and recommendations targeted exclusively at B2B companies. Social Marketing to the Business Customer presents a compelling case for using social media to revolutionize customer outreach, bringing companies in contact with their customers in unprecedented ways and creating dialogues that drive repeat business and reveal new revenue opportunities.B2B relationships are inherently social, and Gillin and Schwartzman show how to use the new breed of tools to uncover the human potential in every business and involve customers at every stage of the development, sales, and support process. You’ll learn how to:Create an organization that integrates online conversations seamlessly and comfortably into its cultureDevelop an engagement strategy that reaches all the stakeholders in a decisionPlan marketing campaigns that take full advantage of social media tools—separately and in combination with each otherFind the communities that attract your customers and target markets—and become an essential member of themCalculate ROI using real-world metrics that business |
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Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships $12.82 New – The first book devoted entirely to B2B social marketingB2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sale |
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Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships $12.91 Used – The first book devoted entirely to B2B social marketingB2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information.This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sal |
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Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships $27.95 Use social marketing to energize your B2B relationshipsSPENDING ON B2B SOCIAL MARKETING is expected to grow 21 percent annually through 2013, yet the innovations of successful companies get surprisingly little attention. This book guides the reader step by step through the process of building and executing a social marketing strategy intended specifically to address the unique needs of business customers.It’s no secret that social media tools offer powerful new ways to build and cement customer relationships, but the most prominent success stories in books and the media have been about customer markets. The potential for the same tools to transform B2B marketing has been mostly overlooked.Until now. Social media visionary Paul Gillin and strategic corporate communications consultant Eric Schwartzman have teamed up to present research, stories, and recommendations targeted exclusively at B2B companies. Social Marketing to the Business Customer presents a compelling case for using social media to revolutionize customer outreach, bringing companies in contact with their customers in unprecedented ways and creating dialogues that drive repeat business and reveal new revenue opportunities.B2B relationships are inherently social, and Gillin and Schwartzman show how to use the new breed of tools to uncover the human potential in every business and involve customers at every stage of the development, sales, and support process. You’ll learn how to:Create an organization that integrates online conversations seamlessly and comfortably into its cultureDevelop an engagement strategy that reaches all the stakeholders in a decisionPlan marketing campaigns that take full advantage of social media tools—separately and in combination with each otherFind the communities that attract your customers and target markets—and become an essential member of themCalculate ROI using real-world metrics that business |
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The B2B Sales Revolution $25.33 Used – In the B2B Sales Revolution buyers reveal not only how they buy, but more importantly how they want to be sold to – generating leads to writing proposals. This information has the potential to boost sales success by at least 35%. |
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The B2B Sales Revolution $32.79 Used – In the B2B Sales Revolution buyers reveal not only how they buy, but more importantly how they want to be sold to – generating leads to writing proposals. This information has the potential to boost sales success by at least 35%. |
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The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More $24.95 Kipp Bodnar, Jeffrey L. Cohen,Hardcover, Edition: 1, English-language edition,Pub by Wiley, John & Sons, Incorporated |
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The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More $24.95 Kipp Bodnar, Jeffrey L. Cohen,NOOK Book (eBook), Edition: 1, English-language edition,Pub by Wiley, John & Sons, Incorporated |
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The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, Linkedin, Twitter, Facebook, Email, and More $15.03 Used – “Advance your B2B marketing plans with proven social media strategiesLearn social media’s specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging |
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The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, Linkedin, Twitter, Facebook, Email, and More $12.41 Used – “Advance your B2B marketing plans with proven social media strategiesLearn social media’s specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging |
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The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, Linkedin, Twitter, Facebook, Email, and More $14.69 New – “Advance your B2B marketing plans with proven social media strategiesLearn social media’s specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging b |
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The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, Linkedin, Twitter, Facebook, Email, and More $12.41 New – “Advance your B2B marketing plans with proven social media strategiesLearn social media’s specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging b |
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The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale $25 A snapshot of today’s B2B selling environment: Sales cycles are chaotic and getting ever longer. It is impossible to predict results and plan for the future. Customer bases are eroding. Satisfaction and retention rates are dropping, and customer relationships are not expanding. In The Prime Solution, author Jeff Thull presents sellers with the integrated, cross-functional approach required to develop and deliver compelling whole solutions, and profit in today’s complex B2B environment. The Prime Solution leads B2B sellers through major components of the value promise system, such as the creation, marketing, selling, implementing, and measurement of whole solutions, or prime solutions, that fully deliver on their promise to customers. The Prime Solution shows sellers how to turn value fulfillment into a core competency, because they’ve helped customers understand and achieve the full value of the products and services they’ve purchased. The power of this model rests in closing the value gap, or that frustrating division often created by sellers who have either been unable or unwilling to fulfill the promises they’ve made about their products, and by customers who are unwilling or unable to comprehend the total value received. Author Jeff Thull describes a disciplined, all-hands approach that involves all the teams in an organization connected to the customer: R&D, marketing, sales, and service. This practical, whole solutions approach has been used with astonishing success by small to midsized companies as well as major corporations worldwide. Whether in technology, manufacturing, professional services, health care, or finance, this is a guide for professionalsinvolved in creating, marketing, and delivering complex B2B products and services. Senior management, sales and marketing managers, technical specialists, product managers, customer service and account managers will find new ideas and tactical solutions in The Prime Solution that wil |
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The Prime Solution: Close the Value Gap, Increase Margins, and Win the Complex Sale $25 A snapshot of today’s B2B selling environment: Sales cycles are chaotic and getting ever longer. It is impossible to predict results and plan for the future. Customer bases are eroding. Satisfaction and retention rates are dropping, and customer relationships are not expanding. In The Prime Solution, author Jeff Thull presents sellers with the integrated, cross-functional approach required to develop and deliver compelling whole solutions, and profit in today’s complex B2B environment. The Prime Solution leads B2B sellers through major components of the value promise system, such as the creation, marketing, selling, implementing, and measurement of whole solutions, or prime solutions, that fully deliver on their promise to customers. The Prime Solution shows sellers how to turn value fulfillment into a core competency, because they’ve helped customers understand and achieve the full value of the products and services they’ve purchased. The power of this model rests in closing the “”value gap”", or that frustrating division often created by sellers who have either been unable or unwilling to fulfill the promises they’ve made about their products, and by customers who are unwilling or unable to comprehend the total value received. Author Jeff Thull describes a disciplined, “”all-hands”" approach that involves all the teams in an organization connected to the customer: R&D, marketing, sales, and service. This practical, whole solutions approach has been used with astonishing success by small to midsized companies as well as major corporations worldwide. Whether in technology, manufacturing, professional services, health care, or finance, this is a guide for professionals involved in creating, marketing, and delivering complex B2B products and services. Senior management, sales and marketing managers, technical specialists, product managers, customer service and account managers will find new ideas and tactical solutions |
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Understanding Enterprise SOA $39.95 Understanding Enterprise SOA gives technologists and business people an invaluable and until now missing integrated picture of the issues and their interdependencies. You will learn how to think in a big way, moving confidently between technology- and business-level concerns. Written in a comfortable, mentoring style by two industry insiders, the book draws conclusions from actual experiences of real companies in diverse industries, from manufacturing to genome research. It cuts through vendor hype and shows you what it really takes to get SOA to work.Intended for both business people and technologists, the book reviews core SOA technologies and uncovers the critical human factors involved in deploying them. You will see how enterprise SOA changes the terrain of EAI, B2B commerce, business process management, “real time” operations, and enterprise software development in general.What’s InsideHow SOA streamlines portal development and EAI Rapid integration with partners Effective BPM and real time management How to design, develop, run, and secure an SOA Real-world SOA deployment scenariosEric Pulier, President & CEO of SOA Software, is a widely recognized figure in the world of information technology. Named one of 30 e-Visionaries by VAR Business, Pulier is a featured speaker at industry conferences and events. He is currently a member of the IBM’s UDDI Advisory Community. Pulier leads SOA Software, working with such clients as Toyota, US Steel, Hewlett Packard, and Charles Schwab. On the national stage, Pulier served as creator of the technology Exhibition at the 1996 Presidential inauguration and was an advisor to Vice President Al Gore on healthcare and technology. |
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