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Marketing Lists Direct Explains the Differences Between a Consumer Mailing List and Residential Mailing List

It is important for all Direct Mail Marketers to understand the main differences between a Consumer Mailing List and a Residential Mailing List. When utilizing Direct Mail Marketing for Business to Consumer offers, the question always arises, would you like a Consumer List or Resident List? Here are the details for each list for you to make an educated decision on which list would work best for your campaign.

The Residential Mailing List

The residential mailing list, also referred to as the “Saturation List” or “Occupant List”, is a walk sequence bulk mailing list. Walk sequence is the line of travel the postal service delivers the mail. The Resident List contains the complete address, walk sequence number, and saturation report. This file is typically addressed to, “The Current Resident”, with the option to output names where available. This file is compiled straight from the United States Post Office and includes every deliverable address. This data is updated monthly from mail carriers information.

The Saturation List also offers the option of including businesses within the area, along with the residents. Many List Brokers do not give you the option to pull based on demographics, although they are available. This file allows you to pull average age, income and home values based on the average within a carrier route. It is important to remember you must have a bulk mail permit or use a local printer for this type of mailer.

The Residential / Business Saturation file is perfect for restaurants, churches and any business that wants to reach every mail box in an area. It is the most effective ways to get your message out to everyone.

The Consumer Mailing List

 The consumer mailing list is a more targeted database with an array of demographics to select from. It is more personalized than the Resident List, since it is addressed to the exact head of household’s name rather than current resident. This database also allows you to focus on your main goals of your direct mail campaign to define exactly who would be interested in your offer or product. It is important for all Direct Mail Marketers to understand how they can add value to their marketing efforts by becoming more targeted in their mailing list selections.

It may be more effective to spending slightly more of your marketing dollars on a consumer mailing list purchase to ensure you are putting your offer into the right hands. This will guarantee better results, increased response rates, and increased sales. The most popular selects available include: Exact Age, Income, Home Ownership, Investible Assets, Net Worth, Personal Interests, Specific Mortgage Information, Purchasing Behavior and many more.

Most consumer files are compiled from multiple data sources (e.g. telephone directories, credit files, mail responders, government records, and more) and should be updated monthly (e.g. NCOA, Do Not Call, Do Not Mail compliance). This database should include all necessary postal paperwork needed for your mailer and be mailed first class.

In conclusion, there are some big differences between these two types of mailing lists . These explanations should help in deciding which direction to move in. Marketing Lists Direct wants direct marketers to realize the importance of putting in the research before starting any direct mail marketing campaign.

 

About the Author

Kevin Deeb, President and Owner of Marketing Lists Direct, has over 10 years experiance in Direct Marketing.

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50 Great Businesses for Teens $193.87 New – More than just a book of odd-job ideas, this practical, hands-on guide shows teens how they can earn good, steady money setting up their own businesses. Each of the 50 money-making suggestions profiled here includes a list of materials needed, a marketing method, ways to proceed, and an estimate of expected earnings.

50 Great Businesses for Teens $169.49 New – More than just a book of odd-job ideas, this practical, hands-on guide shows teens how they can earn good, steady money setting up their own businesses. Each of the 50 money-making suggestions profiled here includes a list of materials needed, a marketing method, ways to proceed, and an estimate of expected earnings.

55 Surefire Food-Related Businesses You Can Start for Under $5000 $17.95 Satisfy Your Appetite for SuccessChoose from 55 of today’s hottest food-related businesses-all under $5,000!Leading you all the way, the experts at Entrepreneur take you into the flourishing food industry and present you with just the right ingredients for success. Choose from a menu of fresh, low-cost business opportunities, learn essential business basics, grasp industry need-to-knows and so much more! Choose from a diverse list of 55 surefire food-related businesses Quickly and efficiently get your business up and running for less than $5,000Master industry mandated standards including food safety, packaging and licensing Build a marketing plan that captures new and repeat customersAccess top industry resources to stay on the cutting-edge Plan for expansion And moreYou’re on target for success-let us help you build your five-star future!

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55 Surefire Internet Businesses You Can Start for Under $5000 $8.13 Link to SuccessChoose from 55 of today’s hottest internet businesses-all under $5,000!Inspired by the hottest online trends and technology, the experts at Entrepreneur uncover a virtual universe of online opportunities! Discover your online niche, successfully set up your business, reach out to a world-wide customer base, and start raking in extra cash! Choose from a diverse list of 55 surefire internet businesses Spend less than $5,000 on startupBuild an effective website using fast, turnkey solutionsUse simple online tools to manage day-to-day operations Gain exposure using the latest online techniques including search engine optimization, social media, and affiliate programsUse low-cost, high-impact marketing to drive traffic and capture customersAnd moreYou’re on target for success-let us help you become a cyber CEO!

55 Ways To Promote & Sell Your Book On The Internet $19.95 After spending nearly 20 years building a thriving, home-based publishing business in the music marketing niche, author Bob Baker is ready to show you the insider steps that led to his success.This new book reveals the most practical and cost-effective ways that Bob and other successful authors have promoted themselves and their books online. It demystifies Internet book marketing and makes it accessible to any author at any skill level.”As the co-author of ‘Guerrilla Marketing for Writers’ and the director of Author 101 University, I know smart book marketing ideas when I see them. Bob’s new book is filled with simple but highly effective strategies any author can use to get attention and sell more books online.”-Rick Frishman, founder of Planned Television Arts, www.RickFrishman.com”Bob Baker’s fantastic ‘55 Ways’ book should be at the top of every author’s required reading list. It is an essential guide to the new world of online promotion and marketing – a must-have for any writer who wants to harness the Internet to build an audience and sell more books.” -David Mathison, author of “Be the Media,” www.BeTheMedia.com”If you want to increase your book sales, read Bob’s ‘55 Ways’ book. This comprehensive, easy-to-understand resource will demystify online marketing. It’s just the kick in the pants you need to goose your book sales.” -Steve Weber, author of “Plug Your Book!” and “ePublish.”