SAS aids cross-selling and up-selling strategies by letting you profile customers who have purchased numerous policies. You can then assign similar analytics to other customers in order to determine which ones are good candidates for additional product offers and predict “what next?” for individual customers.

With SAS, you can:

* Identify which customers are most likely to buy.
* Determine which products they are most likely to buy next.
* Target the right customers at the right time through the right channel.
* Achieve higher conversion rates for cross-selling/up-selling campaigns.
source: http://insurancetech.firstlightera.com/

Web 2.0 Business Improvement for FCC

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